Low Budget and Starter PPC Management

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Getting Started With Echo

Once speaking with our team and determining Echo is right for your business, we will collect some basic information to get you enrolled. From there, we assign a dedicated account executive to be your point of contact at Echo. Your assigned account executive will then schedule a call to get the process started. Before our call, we will take a look at your website and any current PPC accounts to get a good understanding of your business and advertising history. With this background knowledge and our first scheduled call, it will be our goal to have a full understanding of the goals and factors that will contribute to creating the best PPC strategy to move forward.

Phase 1 – Initial Analysis and Setup

Our analysis and setup process will get us from just understanding to actively advertising. The platforms that enable PPC at Google need a custom setup specific to each client before we flip the switch and start bringing in traffic and spending money. Our understanding of your business, PPC knowledge and experience and a competitive/industry analysis will give us a clear strategy to move forward with your PPC plan. Whether you are 5 years or more into PPC with well oiled campaigns, or just starting out as a new advertiser, we will develop a solid strategy to move forward. This package only includes setup and management of Google AdWords.

Our methods and strategies are developed through years of experience and training. Below lists some of our best practices we use during the analysis and setup phase.

»Initial Analysis and Setup
We Gain a Complete Understanding of Your Business with Regard to PPC
A Website Review & Ongoing Consulting for PPC Success
A Complete Analysis of Your PPC History (if applicable)
Set Initial Expectations and Specific Goals
Develop the Initial PPC Strategy
Design and Build Proper Campaigns for Both Search & Content Network Advertising
Perform a Comprehensive Keyword Research and Selection
Build and Implement a Comprehensive Negative Keyword List
Use of Proper Keyword Categorization, Matching Options and AdGroup Development
Write Effective Ad Copy – Multiple Ads Per AdGroup for Testing
Use of Budgeting Tools Accordingly
Set Proper Ad Timing and Geographical Targeting
Guide Proper Tracking Code Installation for Google Analytics and PPC Conversion Tracking

Once we are finished with the setup and analysis phase, we will be in position to launch your campaigns and bring in new traffic. Using our best practices for PPC setup, we will attain great vision on the data, traffic and results of your PPC advertising investment. A great setup is the foundation to PPC success. It allows us the opportunity to see data clearly, and make proper changes quickly and efficiently to benefit the bottom line.

Phase 2 – Ongoing Account Management

Once we are complete with Phase 1, it is time launch the accounts and start bringing in traffic. Once active, PPC management is a constant game of analyzing the results, continued strategy development, and keeping the platforms up to date by making the necessary changes. These tasks overlap and are ongoing for as long as you continue to advertise. With time a lot of change takes place, and your results depend on adapting to these changes over time. It is our job to be on your team to recognize and react to both internal and external changes that will affect your PPC investment and strategy. We will keep you informed of new opportunities, current events and always report results. In time, our relationship and results will grow to take full advantage of what these powerful platforms have to offer your business. Our management is full-service, you just need to let us know how things are going from your point of view. Our services include but are not limited to:

»Ongoing Account Management
A Dedicated Account Executive for Questions, Concerns and Ideas
Continued Business & Website Consulting
Ongoing PPC Strategy Development
Continued Platform Updates to Reflect Ongoing Strategy Changes
Continual Bid & Position Monitoring to Achieve Desired Results
Ongoing Keyword Performance Analysis, Additions & Deletions
Ongoing Ad Copy Analysis and Testing
Continued Conversion Tracking Analysis
Detailed PPC Reporting & Analysis
Trademark Infringement Protection
Fraud and Strange Event Monitoring
Work to Increase Volume and Decrease Spend by Attaining Lower Conversion Costs, Higher Conversion Rates, Higher Click Through Rates, and Improved Quality Scores

Monthly Management Fee

Why Choose Echo?

We understand PPC Management is a service, and the bottom line is value and customer care. We take great pride in what we do, and some of the benefits of working with Echo can’t be bought anywhere else.

• Our Experience
  We’ve been managing PPC campaigns since 2001.
• Our Team
  We are all in-house, dedicated business people who take pride in our knowledge, value and quality of service brought to each our clients.
• Our Philosophy
  We get to know our clients. We develop a trusted relationship with each client to combine our proven PPC best practices with a thorough understanding of the client’s goals and expectations.
• Our Reputation
  We work without contract – always month to month service, we offer a 30 day money back guarantee.

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